There’s no shortage of “AI in healthcare” claims right now. But when we set out to build Zoe, Healthee’s AI health benefits assistant, we weren’t chasing a trend. We were answering a question we’d heard from thousands of users:
“Why is this still so hard?”
People were frustrated. HR teams were overloaded. And every support ticket we read pointed to the same underlying truth: healthcare is filled with information, but not answers. So, we asked ourselves: what would it look like to build an assistant that actually helps?
And we built Zoe.
From the very beginning, Zoe was a full-stack, full-team effort, built by product managers, data scientists, engineers, designers, QA testers, and customer support leads across our New York, Israel, and Georgia offices.
This wasn’t about shipping something shiny. It was about solving something painful. Together, we shaped a product with a strong north star: make healthcare feel navigable. Make benefits make sense.
And above all, make people feel like someone’s finally in their corner.
We didn’t invent Zoe in a vacuum. We reverse-engineered her from the patterns we saw over and over again in user behavior. People didn’t understand their plan documents. They didn’t know where to go or what was covered. They weren’t sure who to as, or when to ask it.
These weren’t just usability issues. They were trust issues.
So we built Zoe with a guiding principle: transparency builds confidence. If Zoe doesn’t know, she tells you. If she needs context, she asks. If something’s unclear, she flags it.
Zoe’s ease of use hides the complexity underneath. She works because of the structured and unstructured data that our team has spent years building into Healthee’s platform. That includes:
Most assistants are reactive. Zoe is agentic.
She doesn’t just look things up—she does things. Zoe manages multiple AI agents behind the scenes, from deductible tracking to virtual care routing. And she orchestrates them through a system we designed for scale.
This gives users an experience that feels seamless. You ask Zoe a question, and she:
1. Understands the intent
2. Pulls the right context from your plan, profile, and employer
3. Retrieves or initiates the action
4. Responds with confidence; or escalates to a human if needed
It all happens in real time, and it’s designed to feel as natural as possible. Because navigating care shouldn’t require navigating a new system.
Zoe is already helping people get the most out of their health benefits every day—from finding providers and checking coverage, to confirming if their child is eligible for care, or whether a telehealth session is included.
But we’re building for what’s next. Over the next few quarters, the team is focused on reducing latency and improving system speed under heavy loads, expanding the range of benefit types Zoe supports (including point solutions and employer-sponsored programs), adding memory so Zoe can continue conversations across sessions, and surfacing plan recommendations once we connect the plan comparison layer.
Zoe isn’t just a product we’re proud of. She’s a reflection of how we build at Healthee: grounded in empathy, backed by data, and shaped by real-world complexity.
She exists because we refused to accept that navigating healthcare has to be painful. She works because a team of designers, engineers, product thinkers, and support specialists believed we could do better.
And every time someone finds care faster, understands their plan more clearly, or feels empowered to make a decision they’ve been putting off, just know Zoe is doing her job.
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