You don’t wake up one morning and decide to do a redesign. It builds over time, as you imagine more ways to curate an even better, stronger user experience.
For me, these realizations accumulated and came to a head during a particularly challenging user feedback session about a year and a half ago. We were hearing the same themes repeatedly: employees loved what Healthee could do for them, but the experience could feel fragmented at times. Zoe, our personal AI health assistant, was powerful, but navigating benefits information with her felt clunky. Users wanted to find care and understand the related costs, but it took several procedural flows to reach a conclusion. Users thought the platform was nice, but that’s where it ended: it was nice enough, but not consistently driving product engagement. The benefits information was all there, but buried.
As I sat in that meeting, I realized the scope of improvements eclipsed what could be accomplished in a few UI improvements. Healthee was facing a fundamental question about what kind of platform (and what kind of company) we wanted to be moving forward.
The decision to rebuild the Healthee platform was driven by user experience, though that wasn’t the only thing we had in mind. Together, the “Makers” of the Healthee platform — the combined power of our Product, Design, and R&D teams — imagined a platform designed for re-engagement, enabled higher feature development velocity, and set an unassailable foundation for future AI growth.
This decision also reflected where Healthee itself was developing. We had grown from a seed-round startup solving a specific problem to a nationwide platform serving complex enterprise needs across hundreds of thousands of households.
In case you hadn’t guessed, we decided to take the bold step of reimagining the entire Healthee platform from the ground up.
The timing couldn’t have been more perfect. Partway through our platform rebuild, Healthee launched a bold rebrand. This was a unique opportunity to introduce Healthee to the market. The platform redesign and brand evolution worked in perfect harmony.
Our product vision became our north star: “Transform health navigation into a seamless, empowering experience, making health decisions as effortless as shopping online.” Every design decision, every feature priority, every user flow had to serve that vision of simplicity and empowerment.
The new platform centers around a completely redesigned Zoe experience that’s not just smarter, but more accessible and naturally conversant. We built proprietary architecture combining generative and agentic AI that delivers personalization at scale.
But AI alone isn’t enough. The very core of our product needed to be perfect. The foundation of helping users better understand their benefits, find care, and explore with cost transparency needed to perfectly embody the Healthee mission: making access to a healthier life effortless. With that reimagined core in place, we could build innovative extensions atop the baseline experience, like an ecosystem of pharmacy tools, wellness resources, and employee communication.
When we announced the redesign publicly in 2024, there was no turning back. It created a sense of urgency and belief across the whole company. Our product would embody the future of AI and health-tech experiences.
The new platform architecture within the Healthee platform allows us to scale our implementation significantly and meet client needs across multiple segments and industries.
What excites me most is how this new foundation positions us for product-led growth. Every interaction is designed to help employees not just understand their benefits, but actually use them effectively. When users succeed with their benefits, companies see better outcomes, and that creates a virtuous cycle that drives expansion.
If I’m being honest, the moment I’m most excited about is when someone opens the app for the first time and immediately knows what to do next. We’ve designed the app we wished we had when navigating healthcare ourselves.
The new Zoe experience feels like having a knowledgeable friend who actually understands your specific benefits and can guide you to exactly what you need. But beyond the AI, it’s the sense of cohesiveness throughout the entire experience that I think will make the biggest difference for people.
After more than a year of building, testing, and refining, the new Healthee platform is now live and rolling out to our clients. To me, the platform we’ve built doesn’t just solve many of today’s healthcare problems; it creates the foundation for innovations we haven’t even imagined yet.
I’ve led several product builds throughout my career, but Healthee’s amazing team has taught me the most about alignment, trust, and momentum. When you get those three things right, you can ship a product that transforms how your entire organization thinks about what’s possible.
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