October 20, 2023

5 Reasons Why Employers Who Provide AI-Driven Healthcare Navigation Services Are Just Better

October 20, 2023

Despite remarkable medical and technological progress, navigating the healthcare system is more overwhelming than ever.

Ironic, right?

Imagine you are an employee supporting a family, and you’ve just received news of a sudden medical condition that needs immediate attention. As you are shocked by the diagnosis, your mind is flooded with questions:

  • What are the best treatment options available?
  • Will my health plan cover the necessary procedures?
  • Which healthcare providers are in-network?
  • How do I secure timely appointments?

The sheer volume of queries can transform a medical issue into a financial and emotional burden, a scenario unfortunately familiar to many in today’s workforce.

So what can we do about it?

Introducing healthcare navigation. Keep reading because in this article, you’ll discover:

  • What healthcare navigation is.
  • Why it’s crucial in today’s workforce.
  • How to promote efficient employee healthcare navigation in your company.
  • A digital option that works super fast (and happens to be our product 😉).

Let’s jump right in

What is healthcare navigation?

“Healthcare navigation” gets thrown around a lot in the industry, but what does it really mean?

Fancy wording aside, it’s about guiding patients to the best healthcare services for their needs and connecting them with the right healthcare providers quickly and easily.

Healthcare navigation encompasses a wide array of services to simplify patients’ often complex healthcare experience. These services may include:

  • Provider referral

    Assisting patients in finding the right healthcare providers based on their medical needs, location, insurance coverage, and personal preferences.

  • Appointment scheduling

    Helping patients schedule appointments with healthcare providers, ensuring that they receive care in a timely manner.

  • Treatment options explanation

    Break down treatment options and medical information into easily understandable terms.

  • Insurance guidance

    Ensuring patients understand their insurance coverage, including deductibles, copayments, and in-network providers.

Benefits of better healthcare navigation in the workforce

“Healthcare navigation seems great, but how can our company benefit from it?”

In this section, you’ll learn how efficient healthcare navigation can create a better workplace for your employees. Here are five things having better healthcare navigation in the workforce can do for your company or organization.

1 Cut out unnecessary healthcare expenses

Cut out unnecessary healthcare expenses Healthcare costs concern both employees and employers U.S. employers expect a 7% increase in health insurance plan costs for 2024, per IFEBP data. It’s a significant financial burden to the company and the employee that can easily be mitigated with the right healthcare spending strategies. For example, with an effective healthcare navigation platform, such as Healthee, employees can quickly check the medical services available to them based on:

  • Their insurance coverage
  • Location
  • Price

Providing employees with an effective healthcare navigation platform empowers them to make informed decisions, leading to cost savings and contributing to your company’s financial stability.

2 Assist employees in choosing the optimal insurance plan

Healthcare navigation services also assist employees in selecting the most suitable insurance plan for their health needs.
Employees often need help with health insurance jargon and comparing different health plans, which can make the enrollment process overwhelming.
Healthcare navigation services provide clarity during open enrollment, helping employees make informed choices that result in significant savings on premiums and out-of-pocket expenses, not to mention improving health outcomes.
Healthee’s platform, for example, makes it simple for employees to figure out which insurance plan can be most beneficial to them and their families based on the health services they want access to, which can encourage more positive health outcomes.

3 Enhance employee satisfaction and retention

Your employees want to know that their wellbeing matters to their employer. Therefore, showing them they matter can improve employee satisfaction and retention.
That’s why healthcare navigation tools are so essential because they send a clear message: their health and wellbeing are valued.
Feeling supported and valued improves employee motivation and job satisfaction. And this positive impact on overall job performance leads to better employee retention rates, which is good news for everyone.

4 Attract top talent

To attract the best talent, you need a compelling offer. Jobseekers have more choices than ever before. So, if you want them to join your team, your offer needs to be a “no-brainer“ for them.
So what makes an irresistible offer, you ask?
A Fractl survey of 2,000 workers revealed that when choosing between a high-paying job and a lower-paying job with better benefits, the majority (88%) consider better health, dental, and vision insurance benefits. What can we infer from this?
The importance that job-seekers put on health benefits gives us insight into how valuable healthcare benefits are to job seekers. But offering the best benefits isn’t enough.
So pair those benefits with an efficient navigation system, and you’ll attract more and more talented people like bees to honey. Like sunflowers to the sun. Like birds to a song…well, you get the point.

5 Increase workforce productivity

You don’t need a research report to tell you that healthy employees are more effective and committed to their jobs. But here is one anyway. According to a MetLife study, 60% of employers have reported that health benefits have helped their staff increase productivity.
However, rising healthcare costs and disjointed benefits experiences can directly impact employee performance.
If your staff constantly worries about medical bills and healthcare-related concerns, it can lead to stress, distraction, and absenteeism.
Providing a seamless healthcare experience can help them stay happy and healthy, enhancing their contributions to your company.

How to provide better healthcare navigation for employees

Better healthcare navigation benefits everyone.

How can you achieve it?

This can be done in one of two ways:

  • Direct consultation
  • AI-driven navigation

The first way to handle employee benefits concerns is directly, via one-on-one human-to-human interaction. This is how most small businesses start. HR staff will answer employee’s questions one at a time. It’s a labor-intensive process, and, as the company grows, it will begin hiring more staff to keep up with the demand for one-on-one consultations.

One-to-one calls are very effective, but it’s also very costly. To care for more employees, you need to hire more HR representatives, team leaders, and support staff.

Also, wait times for consultations, whether in-person or by phone, can be time-consuming.

Heaven forbid when your employee is calling about a sudden and severe condition. You certainly don’t want them to wait in line while your support staff is handling other employees’ concerns.

You want to provide an immediate and accurate response to guide their decisions.

So, the other way to help employees navigate their healthcare benefits is through AI-driven apps. AI does the work of explaining employee benefits.

An AI-powered healthcare navigation app can act as a 24/7 HR professional with unlimited patience, handling health-related queries for hundreds or thousands of employees so that HR can focus on more specific cases and accomplish other, higher-level goals.

AI-driven apps are revolutionizing healthcare navigation by offering instant and comprehensive support. These tools use AI to:

  • Provide tailored healthcare advice
  • Aid in finding the optimal insurance plan
  • Help employees understand their insurance coverage

All while prioritizing user privacy and security.

Here’s a quick overview of the advantages and disadvantages of the two categories.

Conclusion

In today’s complex healthcare environment, effective benefit navigation is crucial. Simply offering health benefits is incomplete if employees can’t make the most of them with a user-friendly healthcare navigation solution.

There are two main options for providing healthcare navigation services to employees:

  • Direct consultation is effective but costly, inefficient, and hard to scale.
  • AI-driven navigation apps are revolutionizing healthcare guidance by offering instant, personalized support. They assist in finding providers, explaining insurance matters, and more while prioritizing user privacy and security.

Curious to learn more?

Explore how Healthee’s AI-driven benefits navigation platform can enhance the healthcare experience for your company.