Healthee CEO and Co-founder Guy Benjamin has authored a thought-provoking article in NAPEO’s November issue of their PEO Insider magazine, offering a fresh perspective on how professional employer organizations can leverage rising healthcare costs to strengthen their market position. The piece, titled “The PEO paradox: Turning rising healthcare costs into competitive advantage,” challenges conventional approaches to benefits management and presents a strategic framework for PEOs facing unprecedented cost pressures.
Guy’s article addresses a critical industry challenge: with average employer family health coverage now exceeding $25,000 annually and premiums projected to jump 9% this year alone, PEOs must evolve beyond traditional cost-containment strategies. Drawing from extensive industry data and real-world experience, he demonstrates that rising costs actually strengthen the PEO value proposition when organizations focus on delivering predictability, control, and strategic guidance rather than simply chasing lower premiums.
The article outlines essential strategies for modern PEO success, including how benefits navigation platforms like Healthee can reduce unnecessary ER visits, eliminate out-of-network surprises, and free up over nine hours weekly for PEO clients’ HR teams.
This article in PEO Insider reinforces Healthee’s position as a strategic partner for PEOs navigating today’s complex benefits landscape. As Guy notes in the article, when most small businesses fear that healthcare costs will overwhelm them, PEOs equipped with the right technology and strategies can transform this existential threat into a manageable operating expense.
Read the full feature on PEO Insider: The PEO Paradox: Turning rising healthcare costs into competitive advantage
Healthee is a leading company in the health tech industry, focused on transforming how employees navigate healthcare and benefits. With a mission to make access to a healthier life effortless, Healthee utilizes AI technology to simplify complex benefits systems, enhancing user experience, cutting costs, and improving care outcomes. The Healthee platform is designed to make healthcare more accessible, personalized, and efficient. For more information, visit Healthee.com or connect with Healthee on LinkedIn, Instagram, Facebook, X, and YouTube.
